ModoBot - Smarter conversations, faster support, and stronger customer connections.
ModoBot is a conversational AI platform that helps businesses deliver fast, personalized customer interactions. With AI-powered chat, lead capture, and workflow automation, it streamlines support and boosts conversions. Seamless integrations with Shopify, WhatsApp, Messenger, and Slack make it easy to deploy, while analytics turn conversations into measurable business outcomes.
My role
Product Design, Chat Experience, Widget Customization, Analytics Dashboards
Timeline
Feb 2018 - June 2019
Tools
Sketch
Overview
Problem
Businesses often face fragmented customer communication across channels, delayed responses that cost leads, and high support overhead. Existing chatbots are either too generic or too complex to implement, resulting in impersonal and ineffective conversations.
Goal
Design a conversational AI platform that:
Removes integration friction
Enables businesses to personalize interactions without heavy engineering
Improves lead capture and routing
Creates helpful, context-aware conversations that feel natural and engaging
User Research
Research Approach
Analyzed competitor platforms, conducted stakeholder interviews, and reviewed customer feedback on pain points with existing chatbots.
Nath
Age: 28
E-commerce Manager
🙎🏻♂️
Insights
Wants quick setup and integration with Shopify to improve sales conversions.
Ragavi
Age: 31
Support Lead
👩🏻
Insights
Needs AI support to reduce repetitive queries and give agents full context for escalations.
Anand
Age: 32
Startup Founder
👨🏻
Insights
Values customization and branding to differentiate his company’s chatbot from generic solutions.
Empathy Lens
Users don’t just need automation - they need conversations that feel human, actionable, and on-brand while being easy to implement.
Design Insights
🔮
Onboarding Must Be Effortless
Businesses often abandon chatbot tools because setup feels too technical. ModoBot’s quick-start templates and flow editor ensure even non-technical teams can launch within minutes.
🎨
Customization = Brand Trust
Companies need bots that look and feel like their own. Allowing control over widget size, colors, avatars, and accessibility settings builds brand alignment and credibility.
🧩
Multi-Response Keeps Users Engaged
Plain text bots feel robotic. By offering rich responses (buttons, forms, carousels, uploads), conversations become interactive, guiding users smoothly through tasks.
💻
Omni-Channel Consistency Matters
Customers expect the same assistant whether they’re on WhatsApp, Messenger, Slack, or a website. Designing consistent flows across channels was key to reducing confusion.
Pain Points
Many chat tools required heavy engineering or coding knowledge, creating friction for non-technical teams.
Delayed replies often resulted in lost leads and poor customer satisfaction.
There was no central way to segment users, track their history, or maintain context across channels - making it hard to personalize conversations or manage leads effectively.
Features & Highlights
The Outcome
ModoBot delivered a scalable conversational AI platform that:
Reduced support load by automating common queries
Enabled businesses to launch branded chat widgets in minutes
Provided actionable analytics that linked conversations directly to business results
Final Showcase
The final design shows how ModoBot enables businesses to launch customizable AI assistants quickly, while giving users human-like, helpful conversations across multiple platforms.
Understanding Intents, Entities & NLP
ModoBot uses NLP to understand user messages by identifying their intent (goal) and entities (key details), turning conversations into smart, actionable responses.
Chatbot in Different Industries
ModoBot is designed to adapt across multiple industries by meeting specific business needs. From e-commerce to travel and customer support, it transforms conversations into meaningful actions, helping businesses reduce friction, improve engagement, and turn chats into measurable outcomes.
Integrating ModoBot with Shopify
ModoBot connects seamlessly with Shopify to bring intelligent chat experiences directly into online stores. Once integrated, customers can browse products, check availability, view order status, and complete purchases - all within the chat.
This integration helps businesses reduce cart abandonment, improve product discovery, and create a personalized shopping journey.
Impact & Reflection
Impact
Simplified chatbot setup lowered time-to-launch for non-technical teams
Customizable widgets improved adoption among businesses needing brand alignment
Analytics helped teams measure ROI and optimize lead capture flows
My Learnings
Simplified chatbot setup lowered time-to-launch for non-technical teams
Customizable widgets improved adoption among businesses needing brand alignment
Analytics helped teams measure ROI and optimize lead capture flows
