Block Explorer - Transforming complex blockchain data into a branded, user-friendly explorer for organizations.
Block Explorer is a white-label blockchain explorer web application that provides real-time access to decentralized data. The platform empowers exchanges, enterprises, and blockchain projects to create their own branded explorers while giving users the ability to search, track, and analyze blockchain activity across multiple networks.
By combining data transparency with flexible branding options, Block Explorer transforms complex blockchain data into an intuitive experience for both businesses and end-users.
My role
Design System, White-label Interface, Figma Design Tokens, UI Design
Timeline
Sep 2024
Tools
Figma
Overview
Problem
Most blockchain explorers today are one-size-fits-all solutions. They provide visibility into blockchain data but lack adaptability for organizations that want:
Branded explorers for their users
Tailored analytics or token-specific tracking
Reduced dependency on third-party explorers for ecosystem trust
This gap creates challenges for projects, exchanges, and enterprises that require a customizable, trustworthy, and user-friendly explorer.
Goal
Design a scalable, white-label blockchain explorer that allows organizations to deploy branded explorers effortlessly while maintaining a consistent, intuitive experience for end users.
User Research
Research Approach
Stakeholder interviews and analysis of existing blockchain explorer tools to understand usability pain points, branding needs, and technical constraints for multi-brand adoption.
Tharzeez
Age: 30
Product Manager
🧑🏻💻
Insights
Needs to integrate branded explorers for enterprise clients while minimizing maintenance overhead.
Gokul
Age: 25
Blockchain Enthusiast
👨🏻
Insights
Wants a simple interface to verify transactions, track wallets, and explore blocks without confusion.
Xavier
Age: 38
Investor
👨🏻💼
Insights
Prefers visual charts and trends to track token movements and network statistics.
Empathy Lens
Users need clarity, trust, and flexibility. Developers and PMs value scalability and reusability, while end-users seek transparency and simplicity. The design balances technical depth with usability.
Design Insights
From stakeholder inputs and user persona analysis, the following insights shaped the product:
🔮
White-Label
Flexibility
End-users and organizations need explorers that feel unique to their brand, not generic interfaces.
🎨
Design Tokens Enable Scalability
Using Figma tokens for colors, typography, and spacing ensures consistent branding across multiple clients and reduces redesign overhead.
🧩
Reusable Components Save Time
Creating modular components ensures faster onboarding for new clients and easier maintenance for developers.
💻
Simplified Data Visualization
Blockchain data can be overwhelming; charts, analytics, and clear block/transaction details make exploration approachable for all users.
Features & Highlights
Flexible Branding & Scalable Design System
Block Explorer was built as a white-label solution, empowering organizations, exchanges, and blockchain projects to deploy fully branded explorers. To support this, we implemented a design system in Figma using design tokens and variables, ensuring the interface could be easily adapted for multiple clients without redesigning core components.
Scalable Design for Multiple Brands - Each client can customize logos, colors, and themes to reflect their unique branding.
Design Tokens in Figma - Colors, typography, spacing, and components are centralized. Any update reflects across the entire system, maintaining brand consistency, faster rebranding, and seamless scalability.
The Block Explorer was designed as a white-label feature, enabling multiple blockchain networks to share the same core layout and functionality, while each network can instantly apply its own brand identity, theme, and color palette.
By simply overriding token values, each blockchain instance (e.g., Ethereum, Polygon) can rebrand the explorer without altering UI components.
Despite theme variations, the core UX and structure remain consistent, ensuring a familiar user journey across all white-label instances while delivering unique brand expressions per network.
The Outcome
Block Explorer delivers a scalable, white-label solution with a flexible design system:
Quick rebranding for multiple clients
Consistent UI across themes and networks
Reduced design and development overhead
Organizations can now deploy branded explorers, strengthen ecosystem trust, and provide users with a reliable, intuitive blockchain experience.
Final Showcase
The final design demonstrates how Block Explorer turns complex blockchain data into an intuitive, user-friendly interface while enabling organizations to deploy fully branded explorers effortlessly.
Impact & Reflection
Impact
The platform enhanced adoption for blockchain projects by providing transparency, brand consistency, and user-friendly access to critical data. Developers and PMs can manage multiple branded explorers without increasing workload.
My Learnings
Designing for scalability and white-label flexibility highlighted the importance of modular components, reusable design tokens, and consistent UX patterns. Future improvements could include more interactive analytics, support for additional blockchain networks, and enhanced mobile responsiveness.
